Blog Post

29 December 2013

The Basics Of Social Media Strategy – 20 Things to Remember

Research has shown that more than half of small- and medium-sized businesses need further prodding to create a social media strategy. And if they do have a course of action, they still need help putting it into practice. Though many online entrepreneurs have built a presence on social channels, most of them do not make the most out of it, overlooking the drawing power of these platforms – not trying harder to meet goals.

Through deliberations, however, SMBs can take advantage of social media for marketing. Here is a smattering of social media tips to form business strategy on the platform.

1. Publish valuable posts and tips regularly.

Any person eager to know more about a niche of field in your industry will search for valuable tips. If you often give the person that type of content, you will gain a longstanding relationship and a staunch supporter.

2. Be acquainted with your audience.

You are talking to humans. People have needs and wants. Determine their necessities and desires so you know how to raise emotions and draw their attention.

3. Pick the best images and footages.

The human mind loves to think and work with different forms of information. So give it some visual data to work on. You may create discomfort through conflicting ideas or puzzles that only you and your audience can answer.

4. Give your content a human voice.

Add a voice – an active voice – to your content. Avoid writing content for robots; it dispels customers. A clear, concise active voice draws attention and pulls the audience toward the content.

5. Underline and promote events.

Publish posts about events on your social channels. If a product demo or job fair is at hand, a smattering of posts may attract more people to those events.

6. Be informal, colloquial, conversational.

Social media allows you to talk to people from various walks of life. So please avoid the business jargon. Speak informally or colloquially in a conversation if it means making the audience understand your message. And respond to them with the way you talk to friends. They’re not there to attend gibberish business classes.

7. End your blog posts with questions.

Unlike news articles, blog posts are social updates. Here you want to connect and engage with your audience to spark a long conversation. Interact with them by asking questions, encouraging them to drop by and comment or share an interesting read. It provides better insight into customers, and it stimulates engagement.

8. Be coherent with your brand’s image.

You created an account on various social channels for your brand. So mark it with a logical, orderly, and aesthetically consistent relation to each other. The brand has to appear coherent on your social media accounts. Your customers must know if you transferred them from one website to another, and they’re interacting with the same company.

9. Set up profiles on all social platforms.

Though some will argue it’s nonsense to create accounts on all social media websites, ensure that you are present on the major social networks – Facebook, Google+, LinkedIn, and Twitter. If your target audience has online presence on sites such as Pinterest or Instagram, set up an account on these dedicated sites.

10. Subcontract content generation.

Since social media accounts need regular updates, you need extra help in managing it. Constant updates mean more content generation. So you need substantial amounts of man hour and manpower. You can only address this by outsourcing some of the work to other people.

11. Be active, not merely responsive.

Social media will continue to grow and develop. It’s microevolution may be as small as layout redesigns to innovative features or the opening of groundbreaking websites. It’s way easier to take the first step and make the most of or adjust to the changes in real time than to wait unprepared before you address a problem.

12. Use a mobile-friendly website design.

Most people use their smartphones or tablets to check their favorite websites on the go. So allow them to browse your website by providing better accessibility. A responsive, mobile-friendly web design is the best, most seamless experience you can give them.

13. Post infographics more often.

Though infographics may be hard to create, the most effective ones have eye-catching visuals that present valuable information in an attractive way. As a rule of thumb, choose only a few colors for your infographic and add recent statistics with sources and clipart. Since users must open the infographic to view its content, it will result in higher engagement.

14. Increase your post frequency.

Publish posts when people are most distracted from work. During these times, they are likely to browse or visit their favorite social media sites. For short-messaging sites such as Twitter, post 5 to 7 times daily. For other sites, post 1 to 4 times daily. After publishing a new blog post, ensure that you share it on your social channels. And don’t be anxious to post more often if an update or issue arises. Your audience wants you to post more often, but avoid sending them irrelevant, low-content posts and spam.

15. Examine social data trends.

Keep track of trending social data; it will provide topics to create conversations. Keep tabs on the changing mood of your audience, the topics they often talk about, and the best way to integrate these trends into your posts. Make the most of the free data and insights they give you by responding to them.

16. Use Google Analytics’ Social Reports.

Google Analytics’ Social Reports is now available. These special reports provide information about posts shared on different sites, using various methods. Tap on this data to customize your posts and to share for full stability.

17. Always aim for success in your venture.

Choose your goal, work on it, and take risks – it’s a trial-and-error job. If a certain social media strategy fails, drop it and develop another one you can test with. If you keep your eyes on the path to success, only time can tell when you will reach it. But it will happen. Having a specific goal in mind provides the first step for an effective strategy.

18. Talk to your customers.

As mentioned earlier in other tips, conversations make your company more social. Talk to your customers as people do when they speak to each other at the bar, on the streets, or at home – be more human and you will gain their trust. You may set up a real-time list of recent news or latest posts, as well as event notifications, to keep the conversation going.

19. Keep your social media team engaged and encouraged.

Your social media team is not self-sufficient. They need comments and reactions from you and your customers to operate. Ensure that you keep them updated and evaluated in regard to the company’s mission and policies. Most content social media managers are those who receive regular feedback from their bosses. It means a lot for them that you spared some of your valuable time to assess their jobs.

20. Stop overthinking, start acting.

Developing your first social media strategy, like any first-time attempts, will overwhelm anyone – not just you. You will waver. You will stumble. But do not dawdle. You will waste time if you keep overthinking. And when dillydallying, you miss out a lot of opportunities to boost traffic because you’re afraid to take initiative. So act now.

Sources: Venture Beat, TechCrunch, Social Media Examiner, Search Engine Watch, Quantcast, Wikipedia