Facebook just introduced embedded posts to allow publishers, bloggers and news organizations to include “public” posts. Initially only a handful of sites (CNN, Huffington Post, Mashable, Bleacher Report and People) gained access to this new feature but the list is expected to grow.
How Embeddable Posts work?
The process is extremely simple. If you ever embedded a YouTube video or a tweet in a post you’ll feel right at home. First, check if the post you want to embed is public. Then head to the drop-down arrow on the news feed and choose the “Embed Post” option.
Now, copy the HTML code from the dialog pop-up:
What Can You Do With Embedded Post?
The embedded post behaves like a regular post and you can do pretty much everything you would do on Facebook:
1. Like and share posts directly from your web page
2. Like the Page or follow other posts from the author using the top right button
3. Visit the post’s comments, photos, hashtags and other content on Facebook
Why Embeddable Posts are important?
Facebook embeds represent a huge opportunity for individuals, businesses, publishers and Facebook itself. It is a virtual perpetum mobile.
1. By allowing their content to be embedded individuals and businesses are inviting newsmakers – journalists and bloggers to come to them looking for new material. This incentivizes authors to put out better content hoping to create new publicity opportunities.
2. Newsmakers will publish more on Facebook hoping to make their work embedded more often and thus increasing their reach and influence.
This, combined with recent introduction of hashtags, makes Facebook a go-to destination for news and commentary. More quality and engaging content in the news feed means more opportunity to display ads next to it. Well done, Facebook!
UPDATED August 21, 2013
This is what Dendrite Park’s first embedded post looks like: