Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, most businesses today can’t afford not to have a social media presence.
Online interaction is a key facet of modern customer experience. If you ever bump into a firm or company without a website or social media account, you’ll likely question its credibility and do business elsewhere.