Our Thinking.

Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It

Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out

June 27, 2015

blog

History of Hashtags Infographic

The history of hashtags is short but very eventful. Introduced by Twitter just 6 years ago they’ve spread across all social media platforms to become…

January 18, 2014

social media

How to Exploit Social and Mobile for a Better Customer Experience

Online interaction is a key facet of modern customer experience. If you ever bump into a firm or company without a website or social media

January 6, 2014

social media

How To Deal With YouTube Trolls

YouTube is the most visited website for uploading music videos, movie trailers, full-length films, personal footages, and other types of video clips. This public display…

January 5, 2014

social media

7 Simple Rules To Follow On Twitter

As long as people stay hooked to social media, it will continue to blur the line between a personal life and a professional life. And…

January 2, 2014

blog, social media

The Basics Of Social Media Strategy – 20 Things to Remember

Research has shown that more than half of small- and medium-sized businesses need further prodding to create a social media strategy. And if they do…

December 29, 2013

social media

Social Media’s 80-20 Rule For Business

Though social media content management does not have a main, definitive rule of thumb, there are guidelines that businesses can apply. Among these guiding principles…

December 26, 2013

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10 Of The Best Content Curation Tools

As more online platforms embrace social media, content curation will continue to lift its key role in the preparation and delivery of content, and the…