What Exactly Is Digital Strategy?
If digital strategy sounds like an intimidating or overwhelming term to you, you are not alone. However, one of the goals of the Dendrite Park team is not only to clearly illustrate how digital strategy can help you grow your web presence, but also how it can grow your business in general. In fact, over 60% of businesses find they can eliminate traditional advertising and marketing investments by implementing digital strategy. Simply put, digital strategy is the process of doing as much of possible, with as little as possible. To clarify further, digital strategy can help a company or site owner streamline the function and design of their site, to ensure the best user experience while retaining all functionality core to the site’s operation or services. At the same time, by employing digital strategy, your business can save countless dollars on traditional advertising through the digital strategy process.
OK, But Why Do I Need It?
As with any brick-and-mortar small business, using initial capital and resources wisely is integral to the survival and success of any new venture, with the web being no different. By utilizing digital strategy planning, Dendrite Park can help you identify the most crucial aspects you want to include in your site or digital presence, and skim away extraneous features or elements that could otherwise cost you valuable resources, as well as delay your site’s launch to the public. By integrating data with back-and-forth conversations with you about your vision for your site, we can help devise an intuitive and realistic plan for growing your digital presence, while ensuring you are getting the most bang for your buck (or for your investors).
In turn, you will receive a finished site that not only includes all of the essential pieces and features we have identified as necessary for your venture’s success, but also limits the headaches and hassles you may otherwise experience with unnecessary features. Furthermore, by limiting time wasted on unnecessary elements of a site, Dendrite Park can ensure instead that the development and roll-out of the features identified to be necessary will be focused and effective, and leave you with a site that makes you and your customers or followers, happy. Finally, by growing and focusing your engagement with users through the digital strategy process (utilizing factors such as analytics, data mining, and consumer insights), you can expand your overall business as well.
Get Your Digital Strategy Now
Whether you are updating or refreshing an existing idea or site, or planning on developing a site to highlight or promote a new venture, digital strategy can play a crucial role in your success. So allow the Dendrite Park team to engage in this process with you, and begin to optimize your digital presence today. Through thoughtful planning and discussion, and innovative problem-solving, you can be on your way to the site you’ve always dreamed of today, and the business growth you’ve been craving.