Facebook hashtags are the latest addition to the social manager’s arsenal. They are very similar to the ones on Twitter and now Facebook users are be able to include clickable and searchable phrases in their posts by including a hashtag.
This is what Facebook product manager Greg Lindley said in a blog post on June 12, 2013:
[quote align=”center” color=”#999999″]There has not been a simple way to see the larger view of what’s happening or what people are talking about. To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics.[/quote]
What can you do with Facebook hashtags?
1. Search for specific hashtags, for example #DendritePark
2. Click on other hashtags coming from services like Twitter or Instagram
3. Create new posts from search results.
What to avoid when using Facebook Hashtags?
1. Don’t overuse them. I’ve already seen #posts #with #tons #of #facebook #hashtags #that #make #them #unreadable. It doesn’t happen on Twitter due to its 140 character limit but it’s very common on Instagram. Be specific as too many hashtags send a signal to Facebook that your post has no focus which doesn’t bode too well for the its Edgerank.
2. Don’t be too general. Specific hashtags make your content easier to find and let you target your audience better.
3. Don’t forget to check the most trending hashtags on Hashtags.org and Hashtagify.me.